What can casino companies do to reach more video gamers?

Imagine what it might take to stand out in the casino industry, which Global Market Insights Inc. reports has already exceeded $95.5 billion. It might get even more competitive in the coming days, given that it could expand by over 10% CAGR. As such, casino companies must work hard and find new ways of surviving.

Thankfully, they can actually take advantage of the video gaming industry. By the way, do you know that by 2024 alone, there were about 3.3 billion video gamers worldwide? This can provide good grounds for casino brands like win4-fortune.com seeking to reach new audiences. But what can you do to ensure maximum impact? Well, keep reading!

Personalize experiences

Interestingly, about 71% of consumers in the wider e-commerce industry expect personalized experiences. As if that’s not enough, 76% feel disappointed when they don’t find them. Of course, this might not be very different in the video gaming sector.

Gone are the days when players were just okay with generic offerings. Today, many of them expect brands to understand them better so as to cater to their unique tastes and preferences. Brands that take this approach give the impression that they care about customer experience, ultimately leading to higher conversion rates.

Show gamers you value them by tailoring game recommendations that match their tastes. A good place to get started would be surveying the specific preferences of targeted video gamers. For instance, if you notice someone who loves interacting with space-based themes like aliens, you may want to recommend related slots like Space Invaders. This can cause players to connect deeply with your platform, which may result in increased conversions and loyalty.

Actually, according to WiserNotify, personalization can improve retention by as much as 44%. This is without mentioning the customer acquisition costs, which are reduced by 50% when you personalize. And since we rarely keep quiet about great experiences, personalizing could encourage word-of-mouth recommendations, which may cause your brand to grow to heights you never imagined.

Gamify the experience

One of the factors that keeps players glued to their screens is their love for progression. And this is where gamification comes in. If you didn’t know, it can actually boost user engagement by up to 150% compared to when you don’t gamify. This is perhaps one of the reasons Nudge Now expects the global gamification market to hit $48.72 billion by 2029, up from $15.43 billion in 2024, because of how companies, including gaming, are adopting it.

Well, in recent years, this has not been very pronounced in the casino industry. While players would successfully spin the reels, there was rarely a sense of advancement beyond that. You may want to change this by adding gaming elements like points, levels, missions or even achievements to the gambling experience.

This is how that could look:

• XP and leveling systems to allow users to gain experience points by playing their preferred casino game. Leveling up could unlock rewards like free spins
• Daily and weekly missions where you encourage engagement by giving players objectives
• Leaderboards and seasonal rankings, especially now that many video gamers love seeing their names on the board.

Plus, you may want to add features like chat rooms and friend lists to allow players to share their experiences with each other. This could be anything from achievements to tips. The whole idea is to turn the casino into more of a game rather than just a gambling site. That way, you can actually increase the chances of appealing to the same psychology that makes video games so engaging.

Improve game design and visual aesthetics

You don’t have to struggle to attract new players just because your graphics are flat, animations are repetitive and music is generic. These are factors that make video games appealing, and if you have to attract video gamers, you cannot ignore them.

Already, video games are pushing visual boundaries with engaging storytelling and immersive environments. So, to capture this audience, you need to invest in modernizing your graphics and gameplay. Let’s consider the user interfaces, for instance. No one wants to keep pinching or zooming a platform just because they switched to smaller gaming devices.

In fact, according to Buzzboard, such poor website experiences can cause over six in ten users never to return. Of course, as players gamble using their desktops, they may also want to use smaller devices like mobile phones. Your platform should be adaptable enough to cater to this shift.

Also, other aspects, such as adding thematic depth to the games, should be considered. Instead of just adding another fruit machine, think bigger. For example, provide experiences where progressing through the reels unlocks narrative content or side quests. And again, not every player wants to spin and wait. That’s why elements like bonus rounds that require decision-making can be handy.

What is our last word?

There’s no denying the fact that the casino industry has become extremely competitive, and standing out might cost significant amounts of resources. To get ahead of this competition, brands can use existing markets like video gaming to reach new audiences.

For example, personalizing experiences can present a brand as customer-centric and encourage exploration among this target audience. Beyond that, you may want to gamify the gaming environment to provide a sense of accomplishment. Improving game designs can also be helpful, given that these advanced graphics are the norm in the video gaming industry.